I started blogging in 2014, that is three years. Three years of pain, uncertainty, no real plan; no clear picture of what I wanted for myself and business. I was consistently inconsistent. I stated under one blog name and re-branded under a self hosted site after taking the time to actually figure out what it was I wanted my brand to represent. A large number of us have no idea what we want our “brands” to represent, we all still have some “stuff” to work through before reaching that moment of clarity. And that is okay. If I was to ask you what you wanted to achieve in life you could probably answer that question no problem but, if I was to ask you the how and the why those two questions would probably go unanswered. And when it comes to branding, no question can go unanswered.
Personal branding is a leadership requirement. And in order for you to achieve your career goals, you need a brand that both differentiates you as well as highlights your best elements. So, yes, knowing your what is important, but knowing the how and the why is just as important.
Like most, I failed to recognize and underestimated the importance having a personal brand. As the face of your business please know and understand that:
you are your brand.
it cannot exist without you.
Therefore, here are 4 reasons why you need a personal brand:
- helps you to identify what sets your apart
- helps others understand why they should invest in you
- it clarifies your reputation (what it is you want others to say and think of you)
- identifies what actionable steps you need to take
If nothing else branding brings clarity to two things: 1) who you are and 2) your purpose. Thus, making it easier to foster the right kind of personal and professional relationships without the lingering question of “is this the right fit?”.
I can attest that since bringing clarity to my brand, I have doubled if not tripled my readership. Developed ways to monetize my blog and those days of me wondering what to write about are over. Creating content is, collaborating with brands and influencers are more frequent because I clearly understand my purpose and what I want my brand to represent.
So, I leave you with a few tips to help get you started on identifying The Who, What, Why and How of your brand:
Self-awarness is Key.
*warning this requires some deep soul searching.
All that shit you been trying to avoid. That anger and/or hurt you are feeling, channel it then properly use it for something positive. Someone somewhere needs you.
Point of View.
Regardless of how they choose to answer in order for you to correctly move forward you have to identify what others currently think and/or feel about you and why. Ask.
Know Your Audience.
Who are you serving? Though this sounds like a far-less complicated question. Its more than saying, I want to serve single mothers, sexually abused victims and/or etc. You need to know EVERYTHING about your audience. From what they eat to where they shop.
Word is Bond.
Underpromise and over deliver. Your audience should be able to trust you. Don’t break it.
Nothing better says “don’t take me seriously” than inconsistency. Therefore, if you want people to take you seriously be consistent in everything you do.
Practice What You Post.
In a world ran be social media its no longer, “practice what you preach”. It is now “practice what you post”. Be mindful of the things you share, like, comment on and etc as nothing you do goes unnoticed. If you’re not adhering to your own advice or posting things unrelated to you or your brand you’re skewing your own image and all the hard work that you to did to manage it.
Now, brand responsibly my friends. It is the cornerstone to your success.